Toto Wolff Preparing to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic success in Formula 1

Toto Wolff is engaged in advanced talks to offload a portion of his shareholding in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6bn – an unprecedented figure for a Formula 1 squad – after the McLaren team were valued at £3.5bn in a change of ownership structure last September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, would sell a stake approximately five percent.

Wolff, aged 53 will remain as team boss and chief executive officer if the sale goes through.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who each also own a third of the company.

A Mercedes spokesperson stated: "We are providing no comment on the matter. The management structure of Mercedes F1 will remain unaltered, and all three partners are fully committed to the ongoing success of the brand in F1."

Valuation Growth

The deal would represent a substantial rise in value of Mercedes F1 after Ineos Group bought its stake for £208 million in 2022.

The rise demonstrates the growth in market values of F1 teams in the past few years due to the increasing appeal of the sport around the world.

This was also seen in the success of the F1 movie featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed more than $630 million (£458m) at cinemas worldwide.

It is Pitt's most successful film and the most successful sports movie ever released.

Present Standings

The Mercedes team are runner-up in the constructors' championship, trailing McLaren, with three races left in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 races so far and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Kyle Carter
Kyle Carter

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